It’s not just influencers that face this challenge, companies face the same problem all the time with their marketing and advertising. They believe all that’s needed is to get the message out that they exist, and the public will jump for joy. In reality, the only successful campaigns have one thing in common, they provide something useful for the people who read.
This post shows why I started blogging, and my frustrations around always having to come up with new content/inspiration for posts. It also shows a bit more why I started blogging in the first place, and why I have continued even though it has been a bit hard at times.